The story of the De Pra Wine Cellar belongs to the
best italian tradition, where family means passion and love towards
the native-land and profession. The story began in 1957, wanted
by the owner Giuseppe De Pra. Known to everyone as Bepi,
he had a clear idea of the present and the future of the firm; the
care of the vine-yards and the selection of the best grapes
to obtain a genuine quality.
Half a century has passed and the brand of the De Pra Cellar has made
progress, in a natural and easy way, with the praises of satisfied clients
to new friends, giving value to products of excellent quality, growing year
after year.
the reason of success
During the last years the Cellar has made important changes. In
the management, the continuation of the family tradition sees his
daughters Debora and Severina
and his son-in-law Luca work side-to-side with
the owner. The tecnological changes involve important investments
made to give value to the product. From two barrels in a stable -
a rude cellar for friends - to cement tanks and then to steel
refrigerated tanks; from the pressing zone to the new pressing centrifugal
machines, these are the investments for the cellar, where tecnology, tradition
and research of the best quality work together.
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